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Lead stage vs lead status: What's the difference?
revenueoperationsalliance.com
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Every place a page here uses this source, in the order the words come in it.
Smooth handovers “Using these labels helps to streamline handovers within your revenue organization. When your marketing team identifies someone as an MQL who’s ready to be moved into the sales funnel, this can update your sales team and allow them to take action on that account.” This also applies when sales reps such as BDRs and SDRs pass opportunities to Account Executives, as the AEs can see which action needs to be taken next to close the deal.
Using these labels helps to streamline handovers within your revenue organization. When your marketing team identifies someone as an MQL who’s ready to be moved into the sales funnel, this can update your sales team and allow them to take action on that account. “This also applies when sales reps such as BDRs and SDRs pass opportunities to Account Executives, as the AEs can see which action needs to be taken next to close the deal.” Handovers don’t end when the deal is closed-won – when a prospect becomes a customer your sales reps can notify your customer success team to start the customer onboarding process.