Lead stage vs lead status: What's the difference?

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1. Manage the CRM “With all things relating to your CRM, it’s crucial to manage your data. Ensure you follow data hygiene best practices, such as removing duplicate or old data from your database.” You should also be complying with data governance and privacy policies when handling your customer’s personal data.

   In Data hygiene

2. Smooth handovers “Using these labels helps to streamline handovers within your revenue organization. When your marketing team identifies someone as an MQL who’s ready to be moved into the sales funnel, this can update your sales team and allow them to take action on that account.” This also applies when sales reps such as BDRs and SDRs pass opportunities to Account Executives, as the AEs can see which action needs to be taken next to close the deal.

   In Engagement-to-outreach handoff

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