Product-Market Fit in AI Security with Gidi Cohen

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1. He tested different types of messaging: pain-focused, solution-focused, and personal founder-led outreach. Each version helped answer a different question. “Pain-focused messaging tested whether the problem resonated. Solution-focused messaging tested whether the proposed category made sense. Founder-led messaging tested whether the story and credibility were enough to earn a conversation.” That is what makes outbound useful for validation: it tests market language, not just demand.

   In Message-angle testing