The Xmas Special (click for gifts)

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1. 5:36

   We have a crispy tactic from the one and only Josh Braun. What happens after your cold call opener? “You have to describe what the heck you do.” And most people say we're the leading provider of lead management software or we are the real time single source of truth, single pane of glass, blah, blah, blah. It's a bunch of marketing nonsense and it's a bunch of features. Instead, when you describe your problems, people should think, Oh shoot, like this person

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