Podcast episode
Data proven ways to transform the way you engage with customers (Jeremey Donovan, SVP Sales Strategy @ SalesLoft)
30 Minutes to President's Club10 Feb 202131 min
Description
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Use under 100 words for your emails, one word for the subject line. Get away from slightly positive or neutral email sentiment. Different leads to Better. Only using one communication channel will land you with an 85% lower response rate. Do some “secret shopping” based on the problem you solve, and put it in the email. Jeremey’s Path to President’s Club: SVP Sales Strategy at SalesLoft Author of five books including the international bestseller - "How to Deliver a TED Talk." RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
right in the way that people prospect their customers. And version one was, hey, this is Jeremy, sales loft does X, you want a meeting? Version two is they look at your LinkedIn profile and they say like, hey, I saw you love cats, sales loft does X, do you want a meeting? “That's already not working.” And I'm being a little facetious with the cats, but insert whatever it is. And then I think where we're headed is that we need to start doing what people have been telling us to do for decades, which is to actually add value in every touch. But since you guys like tactics, I like tactics, the question is, okay, yeah, everyone says
one of our customers asked me, when should I leave voicemails? And I said, in any cadence, you should leave three voicemails, one in the beginning, one in the middle, and one at the end. Everything else is a call, no voicemail. And when you do leave voicemail, you're not asking them to call you back. They're never going to call you back. All you're asking them to do is to take a “look. Hey, I just sent you an email with XYZ. If you're interested, reply back, right? I want them” to reply back to the email. I would never, ever expect them to call me back. I also prefer, in some ways, I prefer the email back, because what if I'm on the phone? I'm a salesperson. Hopefully, I'm on the phone. I'd rather them not get my voicemail, where they may not leave a voicemail anyway. If they send me the email, I'm better off anyway. I've been battling this