Podcast episode
Data proven ways to transform the way you engage with customers (Jeremey Donovan, SVP Sales Strategy @ SalesLoft)
30 Minutes to President's Club10 Feb 202131 min
Description
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Use under 100 words for your emails, one word for the subject line. Get away from slightly positive or neutral email sentiment. Different leads to Better. Only using one communication channel will land you with an 85% lower response rate. Do some “secret shopping” based on the problem you solve, and put it in the email. Jeremey’s Path to President’s Club: SVP Sales Strategy at SalesLoft Author of five books including the international bestseller - "How to Deliver a TED Talk." RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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Every place a page here uses this source, in the order the words come in it.
right in the way that people prospect their customers. And version one was, hey, this is Jeremy, sales loft does X, you want a meeting? Version two is they look at your LinkedIn profile and they say like, hey, I saw you love cats, sales loft does X, do you want a meeting? “That's already not working.” And I'm being a little facetious with the cats, but insert whatever it is. And then I think where we're headed is that we need to start doing what people have been telling us to do for decades, which is to actually add value in every touch. But since you guys like tactics, I like tactics, the question is, okay, yeah, everyone says
And I know this is general. Yeah, that's okay. Maybe I'll like go through the email from top to bottom. So I'll give you quick hit actionable tips here as well. So let's start with the subject line, a subject line, use one, a one word subject line, maybe two words is the most effective subject line. People ask me what's, you know, what is that magic word? “And the magic word most often is your own company name or word.” Sometimes you have a two word company name and then they'll say, well, what if my company is not well known? So what, in some ways that's even better because it, it raises curiosity. That's your best subject line. Then if I get into the, like the greeting, if you will, the reason I named the podcast,
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