Podcast episode
Leveraging video to take your sales process to the next level (Tyler Lessard, Vidyard)
30 Minutes to President's Club20 Jan 202132 min
Description
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Use “video for you” in your subject line and say how long the video is in your body Use voicemails, LinkedIn, and emails to drive prospects to the video Use videos to keep your prospect’s attention through the deal Expand your reach with a video any time another decision maker might need the info Tyler’s Path to President’s Club: VP Marketing and Chief Video Strategist, Vidyard Author of The Visual Sale Fearless 50 Marketer & Telly Award Winner RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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do? Yeah, absolutely. When you send a video as part of prospecting, right? Not everybody may be doing this today. So just to be clear, the typical process and how it works with a tool like Vidyard, and yes, there are others, is that you record your video using your webcam or a screen share, “and then you send it typically via email.” You can send it via social as well or any other channel because basically at the end of the day, you're sending a link as well as the thumbnail image of that video. For example, if I were prospecting you, Nick, at 30 MPC, I might make you a video. First of all, we're hopefully I'm wearing one of your amazing 30 MPC shirts because that would certainly get your attention.
email templates and such that you can use consistently. And so I know a lot of sellers will do this where they'll record their kind of typical, once they get a feel for like, what is my typical prospecting video look and feel like, right? And once they get into their pattern, then they go great. “I'm going to make one of these for a generic persona and it's not going” to be personalized every time. And instead of saying, hey Nick, Tyler from Vidyard here, it's going to start with, hey there, it's Tyler from Vidyard here. Now, I know that as a demand gen leader, one of your biggest challenges is likely how to find more leads out there. Da da da da da da da da da, right? And you start to create these off-the-shelf videos that are targeting
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