Playing guitar poorly (in the episode) and using GIFs in hyper-personalization (Jeremy Leveille, Top AE at LeadIQ)

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1. 4:25

   Like, you know, you know who we are. Like, you know, I'm looking at previous account history in Salesforce to see if there was an old opportunity in there, if there's been prior conversations we've had with that account and using that in the messaging. Like I just am fanatical about in a very short amount of time without it taking too long “and you get this analysis paralysis in like no more than five minutes.” Do that research on the account on that person. So you have not just one, you have multiple triggers and ways to reach out because even if it is really like personalized, they might not reach out. They might not reply to that first email. What are you going to come back with for your second email?

   In Account research timeboxing

2. 4:32

   an old opportunity in there, if there's been prior conversations we've had with that account and using that in the messaging. Like I just am fanatical about in a very short amount of time without it taking too long and you get this analysis paralysis in like no more than five minutes. Do that research on the account on that person. “So you have not just one, you have multiple triggers and ways to reach out because even” if it is really like personalized, they might not reach out. They might not reply to that first email. What are you going to come back with for your second email? And third, you have to be able to have a few different ways at breaking through the noise and being able to get their attention to really make it painfully obvious that this is not

   In Message-angle testing

3. 10:54

   my LinkedIn profile, and that's really cool. Some of the cool stuff you guys are doing over there. And I'll even, like, sometimes go high with, like, random notes, like, going high with it. Like, it's cringeworthy, but, like, you'd be surprised at the results. And, you know, “it'll be, like, a one-minute video, maybe at most two minutes, you know,” but it usually does pretty good. This is amazing. I haven't said this many times on the podcast. I've actually never seen anything like that before. That's what the prospects say when they see the video. Like, I sent one of these, I won't say the name of the company, but he's a VP of sales and strategy operations,

   In Video prospecting messages

4. 12:18

   common hooks so that you can personalize off of that, and you just rattled off a couple here. Mutual Connection, last company the person worked for is one of your present customers, a competitor. What other hooks are you looking for when you're, like, I'm going to write a guitar song for somebody, but I want to make this thing a step more personalized? “Yeah, a couple other ones in addition to those are their LinkedIn history,” like their posts, like things that they posted. I had one guitar song where, you know, I just, like, the trigger that made me reach out to her was something she posted, because, like, I was able to, it wasn't, like, this awkward, like, you know, it was organic for me to be able to connect

   In LinkedIn message personalization

5. 12:22

   Mutual Connection, last company the person worked for is one of your present customers, a competitor. What other hooks are you looking for when you're, like, I'm going to write a guitar song for somebody, but I want to make this thing a step more personalized? Yeah, a couple other ones in addition to those are their LinkedIn history, “like their posts, like things that they posted. I had one guitar song where, you know, I just,” like, the trigger that made me reach out to her was something she posted, because, like, I was able to, it wasn't, like, this awkward, like, you know, it was organic for me to be able to connect the dots between the thing that she posted and LeadIQ's value prop, what we actually do.

   In Trigger-based personalization

6. 13:01

   So I was able to, in an organic way, not, like, a weird forced way, you know, where you're trying to, we've all seen emails like that, where they do a personalized thing, they mention that personalized thing, and then they talk about what their product does, and it's like, what the hell does that have to, you know, there's no, it's a real weird transition. So just things that they post on “LinkedIn, if you can make that smooth transition there. And then also Technographic Data is another” thing that you can really quickly, you know, do that research, see, you know, I've mentioned a couple examples already, like, if they use, like, Sales Loft or Outreach, which we integrate with, like, if I can see that, then I'll put that in my messaging. So those are a couple other ways that you can, you know, quickly see something, and then work that as a trigger into your messaging

   In LinkedIn message personalization

7. 15:38

   most of the time on a cold call, they're just trying to get you off the phone, like, they're just like, oh, you know, you know, I make up some BS reason why they can't take that call. I'm in a meeting, you know, when obviously they're not, they're not in a meeting, you know. “The other way that I'll sometimes open a cold call is, I just say, hey, this is Jeremy over at LeadIQ, and I shut up.” Jeremy, one thing I want to ask about, because I've run into this also, where you're calling the cell phone, and it may or may not be the right person, like, you cold call Armand, and it's a woman's voice.

   In Cold call openers

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