Podcast episode
Ripping apart the phones and video (James Bawden, Host of the Lunch Break Podcast, Director @ OutboundView)
30 Minutes to President's Club12 May 202029 min
Description
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Avoid the double intro on the phone if they ask “wait, who’s this?” Just get on with it. Close the cold call with “here’s what happens next” instead of leaving it in their hands Disarm with “I’m not delusional enough to think I’m calling you at the right moment.” Lead your value prop with your customer’s problems instead of the features in your solution James Bawden’s Path to President’s Club: Host, Lunch Break Podcast Director, OutboundView And a damn well-known Linkedin personality RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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and decide what you want your CTA to be. I'm a big fan of if you have a segment of your ICP that you want to target, you know you want business from them now, then make that clear right. That first video message should and could be something as clear cut as, “hey Arman, I see you're doing X, Y and Z, we help people do that a little bit better.” Any chance you'd want to talk? I mean the unique thing about that native video aspect is that it makes it so personal that you can be a lot more direct about your intentions and it actually comes off being way more genuine, right, because now the game that
you know you want business from them now, then make that clear right. That first video message should and could be something as clear cut as, hey Arman, I see you're doing X, Y and Z, we help people do that a little bit better. “Any chance you'd want to talk?” I mean the unique thing about that native video aspect is that it makes it so personal that you can be a lot more direct about your intentions and it actually comes off being way more genuine, right, because now the game that we're having to play with LinkedIn messages is like, it's just what you said.