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Cold Calling For Beginners: A Step-by-Step Guide To Book Sales Meetings
Sales Feed29 Oct 2022
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So when you do hear that someone's interested or you've found a problem, say something like this. Hey, it sounds, seems, like you might be facing at least some of the challenges that we help our customers solve. Would you be totally against finding some time to have a bit more of a formal conversation to see if this could work for you too? And then one of two things is going to happen. They're going to say yes, or they're going to give you an objection. “If they say yes, Then book the meeting get their email or confirm the email while you're on the phone with them and send them a calendar invite And make sure it comes through you've come so far You don't want to lose them because you had the email address wrong And then send them an email to confirm what the meeting is going to be about And what you heard on the cold call you just booked a meeting on a cold call” high five Congratulations. Now you might be thinking to yourself will why was there no step for pitching do not be tempted to ever start pitching your product. The moment you start rattling off features and benefits, the customer will lose interest.
high five Congratulations. Now you might be thinking to yourself will why was there no step for pitching do not be tempted to ever start pitching your product. The moment you start rattling off features and benefits, the customer will lose interest. “At the stage of a cold call, they have no reason to care what you do until you ask questions and find a reason for them to care.” If you were talking about yourself, you're probably losing them. Now, if they do ask you what you do, you might now be tempted to go to a pitch. Still don't. Frame it up in the context of the problems that you solve. What do we do? Well, we help companies solve challenge one, Challenge two and challenge three. Which of those are most relevant to you right now? The customer might even double down and say, well, how do you do that?
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