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Nailing the First 30 Seconds of a Cold Call
Josh Braun4 Oct 2022
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Alright, let's talk about how to nail the first 20 seconds or so of a cold call. It starts with your intent. “If your intent is to talk everyone into booking a meeting with you, you're going to say things” and behave in ways that create pressure. And whenever prospects feel the pressure, they're going to enter the zone of resistance, which is a reflex reaction to sales pressure. So before we pick up the phone, we want to actually detach from the outcome, let go of expectations or assumptions.
Alright, let's talk about how to nail the first 20 seconds or so of a cold call. It starts with your intent. If your intent is to talk everyone into booking a meeting with you, you're going to say things and behave in ways that create pressure. “And whenever prospects feel the pressure, they're going to enter the zone of resistance,” which is a reflex reaction to sales pressure. So before we pick up the phone, we want to actually detach from the outcome, let go of expectations or assumptions. Of course you have a hypothesis as to how you could potentially help your prospect, but you don't know until you actually speak with them.
Simple like that. Are you still involved with, are you still handling? Are you still responsible for some phraseology like that to make sure you're in the right place? Uh, yeah, that's me. How can I help you? And then part three, we're not going to pitch what we're simply going to do is ask “a question that shines a light on a potential problem and then we're going to see if that” problem resonates with a prospect without having any ulterior motive. So that might sound like this. So Josh, many of the podcast creators we work with are using two to three different tools
Are you still responsible for some phraseology like that to make sure you're in the right place? Uh, yeah, that's me. How can I help you? And then part three, we're not going to pitch what we're simply going to do is ask a question that shines a light on a potential problem and then we're going to see if that “problem resonates with a prospect without having any ulterior motive.” So that might sound like this. So Josh, many of the podcast creators we work with are using two to three different tools like headliner and subtitles and Adobe logic to promote and edit their podcasts.
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