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LinkedIn Strategy for Sales Leaders with Daniel Disney | Sales Gravy Podcast
Sales Gravy4 Sept 2026
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going to be interested. And let's be fair. 99.9% of people are not interested in your case studies or testimonials. It's only your proper top current pipeline that might be interested if they're really close to buying. So what you want to do is really make it stand out. So as an example, you mentioned earlier as a hypothetical example that you helped a sales team increase their “The hook is the impact you made.” We just helped this company or a company increase pipe.
struggle to sell, they'll struggle to generate leads, good quality leads, they'll struggle to build pipeline. So it's trying to find that split. I think personal posts have a huge place on LinkedIn, just like they do in every professional conversation we have with prospects and customers. It's about keeping that balance and making sure that, yeah, it's great to share that personal content, but you have “to balance it with the credibility stuff, with the” professional stuff that's going to make people feel comfortable buying from you when you get that balance right, just like in every in-person sales conversation, phone sales conversation, it's that balance that's key. What I liked was from a leadership perspective too, is that as someone who posts a lot on LinkedIn, I learn, I actually
whatever it may be. So we have to be aware of everything we say will contribute to that for good or for bad. So if you've got content going out that people might look at and think, I don't think that makes me want to buy from that person or that company or brand, then we need to start, you know, asking those questions. I want people to be authentic. “I want people to be genuine, but we are professional.” As salespeople, we all have to be aware of what we say in our customer conversations. I'll give you one very quick example. There was a time, a couple of years back actually, where there was a conversation around swearing on LinkedIn and there was the common narrative, which is, well, I'm being authentic. I swear in my life, so if you don't like it, then you're
So here's a big tip for everyone who's attending. Have the LinkedIn app on your mobile phone. And then whenever you see someone, all you do is press and hold the app on your home screen, and it will give you the option to share your QR code. People can just scan and connect with you directly. It's going to save a ton of time and you want to connect with everyone you meet “because then you get to take the offline back to online.” Big tip from Daniel, take care of yourself at the end of it, so pack the swimsuit, pack the golf clubs if you can, pack anything that's going to help you decompress and connect with
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