How to 'test' your messaging to find Message-Market Fit

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1. ✅ adapted to the channel where you use them (e.g. Social ad copy vs. LinkedIn DM copy) “✅ The micro copies (DM, Website headline, Ad copy…) need to reflect the messaging variant” Test 2–3meaningfully differentmessaging angles against each other.

   In Campaign variant testing

2. so your messaging: “✅immediately clickswith your ideal buyers: Users immediately “get it”: Why this product matters and why it’s for them.” ✅ clearly articulating your value, uniqueness, and perspective

   In Message-angle testing

3. ✅ clearly articulating your value, uniqueness, and perspective “✅ so that theyfeel understood, take notice, and” ✅ want to engage with you over other options in the market.

   In Message-angle testing

4. ✅ so that theyfeel understood, take notice, and “✅ want to engage with you over other options in the market.” Another way to defineMessage-Market Fit:

   In Message-angle testing

5. Product Market Fit = Problem Solution Fit + Go-to Market Fit “So messaging belongs to the ‘GTM Fit’ part of the equation.” Once you’ve validated your solution to the problem, you can use your messaging to communicate that value proposition to prospects.

   In Message-angle testing

6. Note: This episode might be too long for your email client. Read thefull episode on web. “Chasing product-market fit when you don’t even have messaging that resonates with your ICP is the wrong approach for many early-stage startups.” By skipping messaging validation, you’ll end up paying for it in churn, CAC, and missed sales later.

   In Message-angle testing

7. Chasing product-market fit when you don’t even have messaging that resonates with your ICP is the wrong approach for many early-stage startups. “By skipping messaging validation, you’ll end up paying for it in churn, CAC, and missed sales later.” In this episode, we’ll cover:

   In Message-angle testing

8. Quick reminder that messaging isn’t copy “Messaging:The main points you want to say to your customers. It's the translation of your positioning into something your ideal customergets, believes, and wants to act on.” Copy:Copy is HOW you communicate it. It's the exact words.

   In Offer and messaging

9. Run your messaging tests on the channels you are already running. This can be email outbound, LinkedIn outbound, social ads, search ads etc. “Some of the best signal comes from outbound (cold email, LinkedIn DMs, cold calls).” Here are channels you can think about:

   In Offer and messaging

10. Ask yourself this question: ““Does the uplift in leads and potential revenue exceed at least 3x your testing budget?”” ✅If yes:

    In Outbound ROI and payback