Article
How to 'test' your messaging to find Message-Market Fit
mrrunlocked.com
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
Quick reminder that messaging isn’t copy “Messaging:The main points you want to say to your customers. It's the translation of your positioning into something your ideal customergets, believes, and wants to act on.” Copy:Copy is HOW you communicate it. It's the exact words.
Run your messaging tests on the channels you are already running. This can be email outbound, LinkedIn outbound, social ads, search ads etc. “Some of the best signal comes from outbound (cold email, LinkedIn DMs, cold calls).” Here are channels you can think about:
✅ adapted to the channel where you use them (e.g. Social ad copy vs. LinkedIn DM copy) “✅ The micro copies (DM, Website headline, Ad copy…) need to reflect the messaging variant” Test 2–3meaningfully differentmessaging angles against each other.
Another way to defineMessage-Market Fit: “Alignment between your messaging and how your target market perceives and understands the value of your product.” That’s why messaging is one of the coreGTM Foundations.
so your messaging: “✅immediately clickswith your ideal buyers: Users immediately “get it”: Why this product matters and why it’s for them.” ✅ clearly articulating your value, uniqueness, and perspective
✅immediately clickswith your ideal buyers: Users immediately “get it”: Why this product matters and why it’s for them. “✅ clearly articulating your value, uniqueness, and perspective” ✅ so that theyfeel understood, take notice, and
However, to find message-market fit, you need to test your messaging. “It’s something you need to keep iterating over multiple times, like pricing; it’s never truly over.” P.S. Want to go deeper into message-market fit? Then check out:
Message-market fit book written by Jonathan Hoffsuemmer. “New concepts are fun, but they need to be trackable, not just theoretical.” But how do you know if you hit message-market fit?
How to test your messaging “Rewriting your homepage every quarter, when you don’t have the right core messaging in place, won’t solve your problem. Why?” Because you're not iterating - you're guessing what could be relevant to your prospects.
Rewriting your homepage every quarter, when you don’t have the right core messaging in place, won’t solve your problem. Why? “Because you're not iterating - you're guessing what could be relevant to your prospects.” Every single promotion, email, and communication to your prospects will always feel sub-optimal without knowing the performance of your messaging.
Chasing product-market fit when you don’t even have messaging that resonates with your ICP is the wrong approach for many early-stage startups. “By skipping messaging validation, you’ll end up paying for it in churn, CAC, and missed sales later.” In this episode, we’ll cover:
Because you're not iterating - you're guessing what could be relevant to your prospects. “Every single promotion, email, and communication to your prospects will always feel sub-optimal without knowing the performance of your messaging.” You can’t achieve repeatable revenueif you sound like everyone else in your market. Prospects need to know why they should choose you over others.
5️⃣ Signals:Observable pain signals or situations that indicate a customer might need your product. “6️⃣ Benefits:The specific, tangible improvements or outcomes users get from your features.” 7️⃣ Capabilities & Features:The product’s capabilities or components that enable the promised value.
Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.