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Topic ideation: How to uncover ICP pain points and goals
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Organic traffic goals: SEO-first ideas using search tools and keyword research should be the base of your content ideation. Hub & spoke approaches are ideal for new blogs. “Conversion goals: Run an audit of your product pages and then choose content topics around pain points that your product solves” Target audience engagement goals: in-depth interviews with your target audience will help you identify nuanced pain points and patterns
For many marketers, converting readers into leads and customers is a core content goal. “Which is why creating challenge-driven content, based on the needs and pains of your buyer persona, can be a great source for content ideas.” These are simple topics that dive into customer pain points that your product or solution solves.
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