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The Subject Lines and Strategies 3 Sales Pros Swear By ...
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What is your strategy for writing cold emails? What kind of research do you do leading up to the send? “I try to follow a basic template to keep my initial outreach short and sweet. My initial emails are always four to five sentences max. The first sentence is personalized and relevant (something personal from LinkedIn or about their role, company or product). The second sentence addresses why I am reaching out to them, the third is how we can help and the last is a strong call to action.” Leading up to the send, I always start my research on their LinkedIn profile. If they are active, I’ll go through their recent posts and choose something to reference in the email's subject line and first sentence. This is where you can get creative and let your personality shine through. I find the most success when I show that I am a real person on the other end of the screen, not just a bot blasting out emails. If there is nothing on LinkedIn for me to run with, I will fall back on relating it back to their role or the company.
I try to follow a basic template to keep my initial outreach short and sweet. My initial emails are always four to five sentences max. The first sentence is personalized and relevant (something personal from LinkedIn or about their role, company or product). The second sentence addresses why I am reaching out to them, the third is how we can help and the last is a strong call to action. “If there is nothing on LinkedIn for me to run with, I will fall back on relating it back to their role or the company.” If not for the mistakes I made when I first started cold outreach, I wouldn’t have progressed to where I am today.”
I try to follow a basic template to keep my initial outreach short and sweet. My initial emails are always four to five sentences max. The first sentence is personalized and relevant (something personal from LinkedIn or about their role, company or product). The second sentence addresses why I am reaching out to them, the third is how we can help and the last is a strong call to action. “If they are active, I’ll go through their recent posts and choose something to reference in the email's subject line and first sentence.” If not for the mistakes I made when I first started cold outreach, I wouldn’t have progressed to where I am today.”
The recipient shouldn’t feel like the email could have been sent to just anyone; it should be customized, relevant and engaging. “One reacted to a timely LinkedIn post, while the other sent along a personal photo featuring the prospect’s merchandise, but both used these hooks to start a conversation about the prospect’s business needs and what they had to offer.” Read on for these and more actionable tips for delivering cold emails that convert.
“I try to get as personalized as possible right out of the gate to catch their eye,” says Giuliana LaRose, a business development representative atLusha. “This takes an extra minute or two for research, but it is worth it if I can increase my open and response rates.” “The recipient shouldn’t feel like the email could have been sent to just anyone; it should be customized, relevant and engaging.” Sales professionals atAllegoandCybbaalso told Built In Boston the stories of their most successful cold emails, and in both cases, the angle was unique to the sender and the recipient. One reacted to a timely LinkedIn post, while the other sent along a personal photo featuring the prospect’s merchandise, but both used these hooks to start a conversation about the prospect’s business needs and what they had to offer.
My strategy for writing cold emails is to be strategical and methodical rather than the “spray and pray” method. I have a lot of different responsibilities in my day-to-day, and I don’t have time to call or email a million people; I need to find the right people and get to them directly. “This also helps me when doing my call outreach to personalize my voicemails, talk tracks or LinkedIn messages to remind them of my email if they have yet to respond.” I love to find recent LinkedIn posts prospects have made, interests in their bio and “about me” sections and details from LinkedIn cover photos orrecommendation sections. Anything I can find that will set me apart, I want to use.
Not standing out! With cold emails, you’re already at a disadvantage, as most people receive dozens of emails daily. How are you going to be different and stand out from the crowd? “The key to success for me has always been providing customization that the person on the receiving end can relate to. Put yourself in their shoes.” One of the biggest rookie mistakes I see is not taking the time to research the recipient andpersonalize the email accordingly. Sending a generic template email will likely get ignored, but referencingrecent news or events related to their industry or company can show that you’ve done your research and are invested in their success.
I like to research the company first to understand if there are any organization-wide focuses or challenges they are going through. This way, I can focus on each prospect and personalize my emails and subject lines to break through the noise and get their attention. This also helps me when doing my call outreach to personalize my voicemails, talk tracks or LinkedIn messages to remind them of my email if they have yet to respond. “I love to find recent LinkedIn posts prospects have made, interests in their bio and “about me” sections and details from LinkedIn cover photos orrecommendation sections.” Anything I can find that will set me apart, I want to use.”
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