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The Subject Lines and Strategies 3 Sales Pros Swear By ...
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My strategy for writing cold emails is to be strategical and methodical rather than the “spray and pray” method. I have a lot of different responsibilities in my day-to-day, and I don’t have time to call or email a million people; I need to find the right people and get to them directly. “This also helps me when doing my call outreach to personalize my voicemails, talk tracks or LinkedIn messages to remind them of my email if they have yet to respond.” I love to find recent LinkedIn posts prospects have made, interests in their bio and “about me” sections and details from LinkedIn cover photos orrecommendation sections. Anything I can find that will set me apart, I want to use.
What is your strategy for writing cold emails? What kind of research do you do leading up to the send? “I try to follow a basic template to keep my initial outreach short and sweet. My initial emails are always four to five sentences max. The first sentence is personalized and relevant (something personal from LinkedIn or about their role, company or product). The second sentence addresses why I am reaching out to them, the third is how we can help and the last is a strong call to action.” Leading up to the send, I always start my research on their LinkedIn profile. If they are active, I’ll go through their recent posts and choose something to reference in the email's subject line and first sentence. This is where you can get creative and let your personality shine through. I find the most success when I show that I am a real person on the other end of the screen, not just a bot blasting out emails. If there is nothing on LinkedIn for me to run with, I will fall back on relating it back to their role or the company.
My approach to writing cold emails is to personalize them and provide value to the potential client. I usually start by researching the company and the individual I’m emailing, paying close attention to their social media presence to understand what types of campaigns they are currently running. I use this information to tailor my emails to their specific needs, highlighting how our product or service can fill a gap or complement their existing efforts. “To make the emails more engaging, I include relevant pictures and content that add value for the prospect. Taking that extra step to add screenshots when you come across articles or ads goes a long way toward building familiarity.” As a travel enthusiast, I often find inspiration from my trips and use this to develop unique ideas for potential partnerships. However, I always make sure to connect my interests and experiences back to the recipient’s needs and interests. Additionally, I find it helpful to mention when I am a customer of theirs myself and express my other interests to pitch new ideas for getting their brand in front of potential customers.
I like to research the company first to understand if there are any organization-wide focuses or challenges they are going through. This way, I can focus on each prospect and personalize my emails and subject lines to break through the noise and get their attention. This also helps me when doing my call outreach to personalize my voicemails, talk tracks or LinkedIn messages to remind them of my email if they have yet to respond. “I love to find recent LinkedIn posts prospects have made, interests in their bio and “about me” sections and details from LinkedIn cover photos orrecommendation sections.” Anything I can find that will set me apart, I want to use.”