Understand attribution in Klaviyo - Maintain an advanced ...

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1. When tracking attributed revenue, consider all of the following factors that may impact this data: “Consider your customer's buying journey to better understand how they engage with your brand and how this might impact attribution.” The behaviors of each marketing channel Think about how you interact with different types of messages you receive. When you receive a push notification, a text (SMS and RCS), or a WhatsApp message, you likely interact with these messages very shortly after you see them. It may take you a little while longer to see an email and take action on it. Keep these behaviors in mind as you set up your attribution windows to ensure you accurately reflect which messages are driving action. For example, it usually makes sense for brands to have shorter push and text message click attribution windows and longer email open and click windows.

   In Inbound and outbound attribution

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