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GDPR Rules and Laws | Cold Calling - Pipedrive
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Individuals have to agree to the collection of their personal data “They must know how and when that data is collected” People must be able to request copies of their data
They must know how and when that data is collected “People must be able to request copies of their data” These individuals also must be able to ask for their data to be edited or deleted
People must be able to request copies of their data “These individuals also must be able to ask for their data to be edited or deleted” They must explicitly agree to be contacted by salespeople
That mobile phone of yours needs electricity - so you need to be aware of your GDPR responsibilities when making sales calls to European prospects and leads. “GDPR isn’t just about how you contact people. It’s about whether you have permission to do it.” When Will Your Cold Calling Practices Need to Change for the GDPR?
The word “data” in General Data Protection Regulation may lead you to think that GDPR applies only to sales teams who rely on email, social media, or other online sales tactics. “That’s not true.” If you use electricity to contact European prospects or collect their information, you’re not exempt.
If you use electricity to contact European prospects or collect their information, you’re not exempt. “That mobile phone of yours needs electricity - so you need to be aware of your GDPR responsibilities when making sales calls to European prospects and leads.” GDPR isn’t just about how you contact people. It’s about whether you have permission to do it.
The GDPR actually reaffirms your right to use sales and marketing activities with existing customers. You can feel confident and comfortable continuing your current program. Customers have voluntarily entered into a transaction with you. There is a legitimate business interest to send this information (unless the contact opts out, of course), which means you are safe within the bounds of the GDPR. “The GDPR does not mean cold calling is dead.” It does mean that salespeople will have to change their approach to sales calls with European residents.
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