How to do cold emailing after the GDPR - Hunter.io

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Every place a page here uses this source, in the order the words come in it.

1. The goal of the GDPR wasn’t to stop cold emailing in the EU. Outbound sales are essential to many businesses and will continue to be. But improving the privacy of consumers means adding new rules that we need to understand and follow. Here’s our opinion on what is changing with cold emailing and how it affects companies doing it. “I would recommend you talk to one to ensure the compliance of your outbound sales strategy.” Can you send an email to someone you’ve never met?

   In Legitimate interest assessment

2. « the purposes of the processing for which the personal data are intended as well as the legal basis for the processing »: It might be obvious but be clear on the fact this is a sales email. B2B sales fall into the “legitimate interest” category, so there’s no reason to hide it. “« from which source the personal data originate, and if applicable, whether it came from publicly accessible sources »” They are other requirements described in Article 14 that you need to meet. I invite you to take a look at the article as not to miss any.

   In Prospecting transparency notices