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GDPR and Cold Email: What You Can (and Can't) Do
beeving.com
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“If you send cold emails to prospects in Europe — or if your company is based there — GDPR applies to you, regardless of where your servers are located.” The good news: GDPR does not ban cold email. The bad news: most people get compliance wrong, either by being too cautious (and missing out on a massive market) or too reckless (and exposing themselves to serious fines). This chapter gives you a practical, actionable framework for B2B cold outreach under GDPR — not a legal opinion, but the operational playbook that thousands of compliant senders follow every day.
Understanding the legal basis for cold email “There are six lawful bases in GDPR, but for cold B2B outreach, only two are relevant: consent and legitimate interest.” Consent