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A Definitive Guide to GDPR for Marketers - Digital Marketing Institute
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Audit your data “Many companies based outside of the EU may also inadvertently process data relating to EU citizens, so the first step for those companies is to audit their data and discover whether any of it relates to EU citizens.” Don’t make the mistake of assuming that if you’re GDPR-compliant, you’re probably compliant in all markets. Although GDPR is arguably the most robust data regulation in the world, you must also be aware of the nuances of local regulations in any markets that you trade in, such as the California Consumer Privacy Act (CCPA). For full information on who is affected and where, consult the official EU GDPR site.
GDPR compliance is a company-wide activity and responsibility. In this guide, we’ll discuss the items that fall under marketing, but you will need to work closely with your IT department, compliance and legal teams. The IT and compliance teams, for example, will need your help to cover highly important elements of GDPR compliance, such as: “Knowing where data is stored (In what country is it stored? Is it on a legacy machine or a server on premises? Is it in the cloud?)” Preparing for a security breach
Familiarize yourself with your IT and compliance teams “In this guide, we’ll discuss the items that fall under marketing, but you will need to work closely with your IT department, compliance and legal teams.” Knowing where data is stored (In what country is it stored? Is it on a legacy machine or a server on premises? Is it in the cloud?)
This guide is for marketers who work in companies that process information about EU citizens. Many companies based outside of the EU may also inadvertently process data relating to EU citizens, so the first step for those companies is to audit their data and discover whether any of it relates to EU citizens. “Don’t make the mistake of assuming that if you’re GDPR-compliant, you’re probably compliant in all markets.” Familiarize yourself with your IT and compliance teams
This guide is for marketers who work in companies that process information about EU citizens. Many companies based outside of the EU may also inadvertently process data relating to EU citizens, so the first step for those companies is to audit their data and discover whether any of it relates to EU citizens. “Although GDPR is arguably the most robust data regulation in the world, you must also be aware of the nuances of local regulations in any markets that you trade in, such as the California Consumer Privacy Act (CCPA).” Familiarize yourself with your IT and compliance teams
Offer clear ways of unsubscribing. “If you keep duplicated copies of databases for whatever reason, document a process by which all customer information can be deleted from each copy if opt-out is requested for all or specific types of contact” Train all existing and new team members on the importance of following this procedure.