Article
CASL and CAN-SPAM Compliance Guide
cakemail.com
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
It is very important to follow Anti-Spam laws that apply to the region you are sending email to (or from). The Canadian Anti-Spam Legislation (CASL) and the CAN-SPAM Act in the USA were introduced to establish the minimum legal regulatory standards to which marketers must adhere to to remain compliant. Both CASL and CAN-SPAM apply in a variety of situations: “If you are sending email to subscribers based in Canada or the United States” If you are sending email to a domain that is hosted in Canada or the United States
If you are sending email to a domain that is hosted in Canada or the United States “So as a general rule we recommend everyone adhere to the strictest rules of the road to ensure global compliance.” There are two basic kinds of email you might send:
If you are sending email to a domain that is hosted in Canada or the United States “However, compliance alone will not guarantee delivery.” There are two basic kinds of email you might send:
If you are sending email to a domain that is hosted in Canada or the United States “What is important to point out is that it only takes one address in a contact list to require you to adhere to these laws.” There are two basic kinds of email you might send:
Tell recipients how to opt out of receiving future email from you. - Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. - Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. - Creative use of type size, color, and location can improve clarity. - Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. - You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. - Make sure your Spam filter doesn’t block these opt-out requests. “Honor opt-out requests promptly.” Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.
Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.