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Your Email to Canada May Now be Against the Law
natlawreview.com
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Your Email to Canada May Now be Against the Law--Storming the CASL (Canada Anti-Spam Legislation) “If you don’t have consent or fall under one of the exceptions to the consent requirement, you may want to consider resorting to the postal service to obtain consent to send CEMs to Canadians.” What is the risk?
Your Email to Canada May Now be Against the Law--Storming the CASL (Canada Anti-Spam Legislation) “CASL prohibits sending commercial electronic messages (CEMs) such as email, to parties in Canada without consent.” What is the risk?
Your Email to Canada May Now be Against the Law--Storming the CASL (Canada Anti-Spam Legislation) “Even if you have consent, if challenged, you need to be able to prove it.” What is the risk?
CASL’s provisions permit certain messages to be sent without full CASL compliance. These include for example: “Business to Business - messages sent within an organization by an employee, representative, consultant or franchisee to another employee, representative, consultant or franchisee of that organization in connection with the activities of that organization or to another organization, if the organizations “have a relationship” and the message concerns the activities of the recipient organization.” Messages sent in the context of a Family Relationship and/or Personal Relationship – Family means individuals related by marriage, common-law partnership or a legal parent-child relationship and personal relationship means individuals who had direct, voluntary, two-way communications where it would be reasonable to conclude that they have a personal relationship taking defined factors into consideration.