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How to add an unsubscribe link to Klaviyo emails

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Every place a page here uses this source, in the order the words come in it.

  1. For one, it's the law. The CAN-SPAM Act requires that all commercial emails "must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future." You also must honor a recipient’s opt-out request within 10 business days. If your abuse rate hits even 0.1%, mailbox providers (like Gmail, Hotmail, and Yahoo) will start to consider you a "bad sender" and take matters into their own hands, filtering your emails as spam for all recipients. What if I forget?

    In Email deliverability benchmarks

  2. For one, it's the law. The CAN-SPAM Act requires that all commercial emails "must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future." You also must honor a recipient’s opt-out request within 10 business days. Spam complaints are serious and can significantly damage your email deliverability. What if I forget?

    In Inbox placement and spam filters