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Opted Out Pardot | Pardot and Salesforce Sync
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It’s finally here: Prospect Opt Out Sync between Pardot and Salesforce “A new Salesforce connector setting is now available that will allow an opted in status to overwrite an opted out status during a prospect sync.” This takes less than a minute to turn on and will save you countless hours of headaches in answering support requests from users who wonder why their prospects or customers aren’t getting emails anymore.
How It Works “Enabling the Overwrite Prospect Opted Out field setting changes the sync behavior for the field.” The system in which the record was last updated sets the field value for a synced prospect, whether the value is opted out or opted in.