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5 ways to tune up your unsubscribe process before the holidays
holisticemailmarketing.com
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People who opt out of email aren’t necessarily turning their backs on your brand, but if you don’t give them options to stay connected, you’re turning your back on them. “This starts with the unsub link in your email and goes all the way through to make sure the unsub or preference-change request is honored in your database.” Unsubscribing and holiday email
Here are five ways to make your unsubscribe process more user-friendly while also giving you data you can use to learn about your unsubbers: “This process starts in the email with an easily found and clearly labeled unsub link or button.” Add personalization and branding to every page in the unsubscribe journey. Personalization on an attractive page makes the whole process feel more friendly. Revisit your unsubscribe pages often to make sure they reflect your latest templates and logos.
Here are five ways to make your unsubscribe process more user-friendly while also giving you data you can use to learn about your unsubbers: “Remove as many speed bumps in the process as you can without cutting yourself off from important data or giving your subscribers a chance to stay connected.” Add personalization and branding to every page in the unsubscribe journey. Personalization on an attractive page makes the whole process feel more friendly. Revisit your unsubscribe pages often to make sure they reflect your latest templates and logos.