Manage the suppression list | Adobe Journey Optimizer

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1. The suppression categories are as follows: “This involves a bounce message from the receiving email server that explicitly states that the address is invalid.” Soft: A soft bounce is a temporary email bounce that occurred for a valid email address. The email address is added to the suppression list after several retries. Soft errors send an address to the suppression list once the error counter reaches the limit threshold. Learn more about retries

   In Bounce handling

2. Hard: A hard bounce indicates an invalid email address (i.e. an email address that does not exist). This involves a bounce message from the receiving email server that explicitly states that the address is invalid. The email address is immediately sent to the suppression list. When the error is the result of a spam complaint, it also falls into the Hard category. The email address of the recipient who issued the complaint is immediately sent to the suppression list. “Soft: A soft bounce is a temporary email bounce that occurred for a valid email address.” Manual: Manual errors have been added manually to the suppression list. Learn more

   In Bounce handling

3. Soft Bounce “The message soft bounced for a reason other than the soft errors listed in this table, such as when sending over the allowed rate recommended by an ISP.” Soft

   In Bounce handling

4. The suppression categories are as follows: “Hard: A hard bounce indicates an invalid email address (i.e. an email address that does not exist).” Soft: A soft bounce is a temporary email bounce that occurred for a valid email address. The email address is added to the suppression list after several retries. Soft errors send an address to the suppression list once the error counter reaches the limit threshold. Learn more about retries

   In Bounce types and SMTP codes

5. Hard: A hard bounce indicates an invalid email address (i.e. an email address that does not exist). This involves a bounce message from the receiving email server that explicitly states that the address is invalid. The email address is immediately sent to the suppression list. When the error is the result of a spam complaint, it also falls into the Hard category. The email address of the recipient who issued the complaint is immediately sent to the suppression list. “Soft: A soft bounce is a temporary email bounce that occurred for a valid email address.” Manual: Manual errors have been added manually to the suppression list. Learn more

   In Bounce types and SMTP codes