7 Ways to Clean Your Mailable List in Pardot (& One Thing to ...

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Valid– verified as a real email address and safe to send to “Invalid – not mailable, should be deleted from your list” Accept All– maybe mailable, proceed with caution

   In Email verification tools

2. Invalid – not mailable, should be deleted from your list “Accept All– maybe mailable, proceed with caution” Disposable – fake or temporary addresses to delete from your list

   In Email risk classification

3. Accept All– maybe mailable, proceed with caution “Disposable – fake or temporary addresses to delete from your list” Unknown – seems okay, but unable to definitively rule them good or bad

   In Email risk classification

4. 4. Remove role-based emails “Because these often are gathered through web scraping and go to multiple recipients, they’re among the most likely to submit spam complaints.” Pardot doesn’t allow the import of these, but these can get in the system through one-off record creation.

   In Email risk classification

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