Researching Sales Leads/Contacts and Accounts (Tools, Best ...

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1. There is one major caveat to this… “Good research does not replace relevant messaging that speaks to a challenge they are facing and the solution to that challenge.” In other words…

   In Account research

2. Cold emailing is a primary method of sales outreach and prospects are getting bombarded with sales emails every day. It can be tough to stand out in the prospect’s inbox - queue prospect research! “By researching the person you are going to email you can tailor that email to them specifically.” There is one major caveat to this…

   In Contact research

3. If you couldn't tell, I love Acronyms. Here is another simple framework for researching prospects, P.A.P. “Your goal is to quickly validate they fit your ideal customer profile and find some “attention grabbers” that you can use in your messaging to catch their attention.” Where should you look while conducting sales research?

   In Contact research

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