How to Build and Maintain Clean Sales and Marketing Data

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1. You need to hold sales and marketing teams accountable for keeping and maintaining a clean database. “And it only gets more inaccurate as time goes by.” So how do we keep great data?

   In Data hygiene

2. However, you need to have governance and compliance in place to keep it that way. “You need to hold sales and marketing teams accountable for keeping and maintaining a clean database.” The data you can purchase from sources like D&B Hoovers can be expensive and only about 50% accurate. And it only gets more inaccurate as time goes by. Those sources can be a good starting point, but more work needs to be done to make that data great.

   In Data hygiene

3. You need to hold sales and marketing teams accountable for keeping and maintaining a clean database. “Those sources can be a good starting point, but more work needs to be done to make that data great.” So how do we keep great data?

   In Data providers and enrichment

4. We have a dedicated Data Team that is constantly working to keep contact data and account intelligence strong. Data is at the foundation of our sales and marketing efforts. “We are engaging with (calling) the contacts in our campaigns and we get real-time feedback and updates on contact information, personnel changes, and other valuable insights.” Good data makes sales and marketing more efficient.

   In Contact enrichment

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