Cold Email Follow-Ups: How Many to Send and When to ...

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. US: 4 to 6 touches is standard for cold B2B outreach with a clear opt-out. “EU and GDPR-sensitive regions: Fewer, more targeted touches with a documented lawful basis and an opt-out in every message.” What does a real multi-touch sequence look like? (Worked example)

   In Compliance

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