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How To Warm Up An Email Domain: A Step-By-Step Guide
mailersend.com
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Q: What is the difference between IP warmup and domain warmup? “Both scores are tracked separately by mailbox providers.” Q: Does domain warmup apply to subdomains too?
Now aim to increase sending over the next week up to around 24,000 subscribers. Increase sending at 10% to 20% each day. You can also start sending to people in the less engaged subscriber segments. “During this ramp period, you must pay close attention to your email metrics. Consider scaling back your sending if you see a drop in engagement or an increase in bounce or spam complaint rates.” Your spam complaint rate should always be below 0.1%, and your bounce rate ideally below 0.5% and certainly never above 2%.