How to Create and Warmup a Marketing Email Sending Domain - Blog

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1. Upload the email validation results back into HubSpot We typically create a property in HubSpot and put all the codes into it, so we can upload the results later to run lists and workflows off the property. You could also create and load properties on ZeroBounce free_email yes/no and ZeroBounce Sub-Status Code for granular knowledge on your mail database. Once you get these codes back into your HubSpot (we load only HubSpot record ID and the validation codes), ensure that your "unmailable" list workflow includes the codes of "Invalid, Spamtrap, Abuse, and Unknown". To see how you feel, you must read the "Do_not_mail" sub-codes. Note that the client in the example above has nearly 100,000 emails in this category. They deliberately send a lot of mail to administrator accounts like [email protected]. These are considered Do_not_mail by ZeroBounce standards. Now, you have two comprehensive extensive lists of bad and good emails. In this example of 3,054 emails that haven't bounced or unsubscribed, only 2,092 qualify as "VALID" or 69%. There is another 15% that are "CATCH-ALL" which is likely okay, but a higher bounce rate. Step 8. Create a list of only your Valid emails This is exactly like what it sounds. Select your email validation code of "valid" and "Catchall" and create 2 lists. You also need to ensure these are Marketing Contacts in HubSpot. We tend to email to our valids first with our friendlies emails (your company employees) and your catchalls second. VALID CATCHALL Step 9. Number your Valid list for warmup and Upload to HubSpot I won't go into the gross details. But at this point, we exported the valid list to Excel. Then, we create a column called "Email List Count." We also create a numeric property in your HubSpot called "Email List Count." We number the entire list in batches for warm-up. The first five batches are groups of 50. And then five groups of 100. Then we get brave and start doing groups of 250. “Watch the emails daily for any weird or unusual activity like too many bounces, spam, or unsubscribes.” You are essentially cleaning your whole list, so don't be scared. Once you go through this and send marketing emails for 3-6 months, you will have a great list and email reputation. We also have a sophisticated workflow that handles this task more efficiently. But always watch it. And keep an eye on your HubSpot Email Health Metrics. Here are ours. We are warming up a new email-sending domain RIGHT NOW. We don't send a ton of email, but honestly, we can do better. conclusion. Ta Da! A Marketing Email Sending Domain After completing this project, you are ready to send regular marketing emails. However, go easy, and observe it. You have separated your marketing email from your corporate email and put the marketers in their own email space. They can try experiments, do things, and if they screw up, they only hurt themselves versus messing up your corporate.com email-sending domain for the entire company. Our eleven-step process will help you establish your very own marketing sending email domain and warm up your email list, and your new domain in 40 days or less. Read More About Email How to Create and Warmup a Marketing Email Sending Domain HubSpot Customers: How To Fix Your DNS Records To Comply With Google Yahoo 2024 Email Policy Changes Remove Group Emails From B2B Email Campaigns 📧 Preparing For 2024: Essential Google & Yahoo Email Tips For HubSpot Marketers GURU 2023 Recap 👀 Jay Schwedelson's Online Email Marketing Conference 📧 Email Mentor Serves Up 🔥 Quick Tips In New HubSpot Webinar The Truth About Email Deliverability

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