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Should you leave voicemails when cold calling? (Data- ...
30 Minutes to President's Club
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Our approach to voicemails includes key components that help us counter the arguments against leaving them: “Lead with context. Use something about them to pique their interest, then leave the pitch for the email.” Direct back to the email. Never ask them to call you back. Direct every ounce of attention to one thing: look for our email.
Voicemail #1: 15 Seconds, Context Only “Your first voicemail will be 15 seconds long and context-only. Lead with the most important piece of context you have, then save the entire pitch for the email.” Here’s what that sounds like (scan the QR to hear the tone):
Direct back to the email. Never ask them to call you back. Direct every ounce of attention to one thing: look for our email. “it’s a waste of your time to leave anything longer than 30 seconds.” Lastly, we’ll only leave two voicemails in what we call “Double Tap Voicemails.”
Here’s what that sounds like (scan the QR to hear the tone): “Voicemail #2: 30 Seconds, Context + Social Proof” If the context-only approach doesn’t work the first time, we’ll use social proof for voicemail 2 to provide just a bitmore context.
Voicemails reduce your future connect rate “Gong data shows that voicemails reduce your connect rate by 28% on all future dials (5.17% after VMs, 7.18% with voicemails)” You’re probably thinking, “Alright, case closed.”
But one key counterpoint revealed across 300M calls is why we still leave voicemails... “Gong data shows that voicemails double your email reply rate from 2.73% to 5.87%:” In addition to this data-backed case to boost your reply rates, you get to an answer faster andyou can still maintain your connect rate by rotating your phone numbers.