Should you leave voicemails when cold calling? (Data- ...

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1. Our approach to voicemails includes key components that help us counter the arguments against leaving them: “Lead with context. Use something about them to pique their interest, then leave the pitch for the email.” Direct back to the email. Never ask them to call you back. Direct every ounce of attention to one thing: look for our email.

   In Relevance-led cold call openers

2. Our approach to voicemails includes key components that help us counter the arguments against leaving them: “Lead with context. Use something about them to pique their interest, then leave the pitch for the email.” Direct back to the email. Never ask them to call you back. Direct every ounce of attention to one thing: look for our email.

   In Voicemail

3. Lead with context. Use something about them to pique their interest, then leave the pitch for the email. The moment you sell in the voicemail, they’ll delete it. “Direct every ounce of attention to one thing: look for our email.” Keep voicemails really, really short. No one listens to a 2-minute voicemail, and it’s a waste of your time to leave anything longer than 30 seconds.

   In Voicemail

4. But one key counterpoint revealed across 300M calls is why we still leave voicemails... “Gong data shows that voicemails double your email reply rate from 2.73% to 5.87%:” In addition to this data-backed case to boost your reply rates, you get to an answer faster andyou can still maintain your connect rate by rotating your phone numbers.

   In Voicemail

5. Our approach to voicemails includes key components that help us counter the arguments against leaving them: “The moment you sell in the voicemail, they’ll delete it.” Direct back to the email. Never ask them to call you back. Direct every ounce of attention to one thing: look for our email.

   In Voicemail

6. Lead with context. Use something about them to pique their interest, then leave the pitch for the email. The moment you sell in the voicemail, they’ll delete it. “Direct back to the email. Never ask them to call you back.” Keep voicemails really, really short. No one listens to a 2-minute voicemail, and it’s a waste of your time to leave anything longer than 30 seconds.

   In Voicemail

7. Voicemail #1: 15 Seconds, Context Only “Your first voicemail will be 15 seconds long and context-only. Lead with the most important piece of context you have, then save the entire pitch for the email.” Here’s what that sounds like (scan the QR to hear the tone):

   In Voicemail and email follow-up

8. Here’s what that sounds like (scan the QR to hear the tone): “Voicemail #2: 30 Seconds, Context + Social Proof” If the context-only approach doesn’t work the first time, we’ll use social proof for voicemail 2 to provide just a bitmore context.

   In Voicemail message structure

9. Voicemails reduce your future connect rate “Gong data shows that voicemails reduce your connect rate by 28% on all future dials (5.17% after VMs, 7.18% with voicemails)” You’re probably thinking, “Alright, case closed.”

   In Voicemail performance measurement

10. But one key counterpoint revealed across 300M calls is why we still leave voicemails... “Gong data shows that voicemails double your email reply rate from 2.73% to 5.87%:” In addition to this data-backed case to boost your reply rates, you get to an answer faster andyou can still maintain your connect rate by rotating your phone numbers.

    In Voicemail performance measurement

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