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The Only LinkedIn Social Selling Strategy You'll Need In 2025
mysalescoach.com
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“All we’re doing on the platform as sellers is trying to find the magical thing: time.” Use your content and engagement to earn that time. That’s how to do social selling well. Nia Woodhouse, SDR Leader at MySalesCoach highlights the opportunity here: Direct engagement—voice notes, videos, and chat—is our second most successful prospecting tool. 2. Social Selling Isn’t Selling on LinkedIn Let’s clear this up: social selling doesn’t mean selling on social. LinkedIn isn’t your closing tool. It’s the stage where your buyer gets to know you. You’re building credibility, not pitching. The actual sale? That happens later, off-platform. When someone connects with you, your job isn’t to pounce on them—it’s to be useful. Chris Van Praag nails it: “The key to social selling is to forget about the selling part. You have to have patience.” Social selling techniques that work are rooted in giving. Give without asking. Share, engage, support. Eventually, the right people will come to you. “It might feel like a one way journey for a while, but once you’ve done it for a few weeks or months, your prospects will WANT to speak to you.” That’s real influence. 3. Build a Brand by Being Yourself You don’t need to be a thought leader. You just need to be a real person with something useful to say. Tom Boston put this perfectly: “The best way to build connections is to be unapologetically yourself. I never tried to be a thought leader. I was just Tom the SDR, talking about sales.” This approach is your brand. It’s not about buzzwords or polished pitch decks. It’s about being someone your prospects want to hear from because you’re relatable and honest. This is personal branding for social selling—it’s real, and it works. 4. Master the Art of Commenting Here’s one of the most effective yet underused social selling tips: leave real comments on your prospects’ posts. Not “Love this!” Not “Amazing!” Definitely not “Inspirational!” “If you do personalise, make it about them, not you—reference a post, not a pitch.” “Humorous and fun content is the way to go in 2025.” That doesn’t mean joke posts 24/7. It means being approachable and real. Social Selling Best Practices Now, you’ve built an effective strategy—now here’s how to keep it sharp with these social selling best practices. Engage First, Then Sell Always lead with value. “All we’re doing on the platform as sellers is trying to find the magical thing: time.” That means your first message shouldn’t be a pitch. Start by commenting. Share a relevant insight. Mention something you noticed. Then—and only then—can you start a real sales conversation. This is foundational to every social selling best-practice guide. What Is The RRR Framework So what does this stand for? Research Reward Request You should always have these things in mind when reaching out. Here's a real life example of this in a message: Subject Line: Your Profile/ Your Website/ Your Announcement/ Your Annual Report Hi , Keeping up to date with , it mentions you are implementing strategy for 2025, specifically with a focus on growing – RESEARCH Please find a case study [HERE], on how {{Competitor}} are currently using a gamified approach to secure their coding (I feel page 3, Paragraph 4 would be most interesting for you) – REWARD How does this resonate with your plans for this year? – REQUEST Kind regards, SDR Name @ CompanyName Make Every Engagement Count Social selling techniques that work always come back to relevance. Add value in every comment. Reference something timely (a “trigger”) happening in your prospect’s world. Don’t force the conversation. Let it happen. If you’re consistent, prospects will start the conversation with you. Keep It Real There’s no prize for sounding “professional” if it means being forgettable. “The best way to build connections is to be unapologetically yourself.” No one wants to talk to a walking LinkedIn buzzword generator. Drop the corporate tone. Write like a person.
“All we’re doing on the platform as sellers is trying to find the magical thing: time.” Use your content and engagement to earn that time. That’s how to do social selling well. Nia Woodhouse, SDR Leader at MySalesCoach highlights the opportunity here: Direct engagement—voice notes, videos, and chat—is our second most successful prospecting tool. 2. Social Selling Isn’t Selling on LinkedIn Let’s clear this up: social selling doesn’t mean selling on social. LinkedIn isn’t your closing tool. It’s the stage where your buyer gets to know you. You’re building credibility, not pitching. The actual sale? That happens later, off-platform. When someone connects with you, your job isn’t to pounce on them—it’s to be useful. Chris Van Praag nails it: “The key to social selling is to forget about the selling part. You have to have patience.” Social selling techniques that work are rooted in giving. Give without asking. Share, engage, support. Eventually, the right people will come to you. “It might feel like a one way journey for a while, but once you’ve done it for a few weeks or months, your prospects will WANT to speak to you.” That’s real influence. 3. Build a Brand by Being Yourself You don’t need to be a thought leader. You just need to be a real person with something useful to say. Tom Boston put this perfectly: “The best way to build connections is to be unapologetically yourself. I never tried to be a thought leader. I was just Tom the SDR, talking about sales.” This approach is your brand. It’s not about buzzwords or polished pitch decks. It’s about being someone your prospects want to hear from because you’re relatable and honest. This is personal branding for social selling—it’s real, and it works. 4. Master the Art of Commenting Here’s one of the most effective yet underused social selling tips: leave real comments on your prospects’ posts. Not “Love this!” Not “Amazing!” Definitely not “Inspirational!” “Voice notes. Vertical video. Casual video messages. These tools cut through the noise if you use them to give, not just ask.” “Humorous and fun content is the way to go in 2025.” That doesn’t mean joke posts 24/7. It means being approachable and real. Social Selling Best Practices Now, you’ve built an effective strategy—now here’s how to keep it sharp with these social selling best practices. Engage First, Then Sell Always lead with value. “All we’re doing on the platform as sellers is trying to find the magical thing: time.” That means your first message shouldn’t be a pitch. Start by commenting. Share a relevant insight. Mention something you noticed. Then—and only then—can you start a real sales conversation. This is foundational to every social selling best-practice guide. What Is The RRR Framework So what does this stand for? Research Reward Request You should always have these things in mind when reaching out. Here's a real life example of this in a message: Subject Line: Your Profile/ Your Website/ Your Announcement/ Your Annual Report Hi , Keeping up to date with , it mentions you are implementing strategy for 2025, specifically with a focus on growing – RESEARCH Please find a case study [HERE], on how {{Competitor}} are currently using a gamified approach to secure their coding (I feel page 3, Paragraph 4 would be most interesting for you) – REWARD How does this resonate with your plans for this year? – REQUEST Kind regards, SDR Name @ CompanyName Make Every Engagement Count Social selling techniques that work always come back to relevance. Add value in every comment. Reference something timely (a “trigger”) happening in your prospect’s world. Don’t force the conversation. Let it happen. If you’re consistent, prospects will start the conversation with you. Keep It Real There’s no prize for sounding “professional” if it means being forgettable. “The best way to build connections is to be unapologetically yourself.” No one wants to talk to a walking LinkedIn buzzword generator. Drop the corporate tone. Write like a person.
“All we’re doing on the platform as sellers is trying to find the magical thing: time.” Use your content and engagement to earn that time. That’s how to do social selling well. Nia Woodhouse, SDR Leader at MySalesCoach highlights the opportunity here: Direct engagement—voice notes, videos, and chat—is our second most successful prospecting tool. 2. Social Selling Isn’t Selling on LinkedIn Let’s clear this up: social selling doesn’t mean selling on social. LinkedIn isn’t your closing tool. It’s the stage where your buyer gets to know you. You’re building credibility, not pitching. The actual sale? That happens later, off-platform. When someone connects with you, your job isn’t to pounce on them—it’s to be useful. Chris Van Praag nails it: “The key to social selling is to forget about the selling part. You have to have patience.” Social selling techniques that work are rooted in giving. Give without asking. Share, engage, support. Eventually, the right people will come to you. “It might feel like a one way journey for a while, but once you’ve done it for a few weeks or months, your prospects will WANT to speak to you.” That’s real influence. 3. Build a Brand by Being Yourself You don’t need to be a thought leader. You just need to be a real person with something useful to say. Tom Boston put this perfectly: “The best way to build connections is to be unapologetically yourself. I never tried to be a thought leader. I was just Tom the SDR, talking about sales.” This approach is your brand. It’s not about buzzwords or polished pitch decks. It’s about being someone your prospects want to hear from because you’re relatable and honest. This is personal branding for social selling—it’s real, and it works. 4. Master the Art of Commenting Here’s one of the most effective yet underused social selling tips: leave real comments on your prospects’ posts. Not “Love this!” Not “Amazing!” Definitely not “Inspirational!” “A video should do more than just ask for a meeting—it should provide value, like pointing to useful content.” “Humorous and fun content is the way to go in 2025.” That doesn’t mean joke posts 24/7. It means being approachable and real. Social Selling Best Practices Now, you’ve built an effective strategy—now here’s how to keep it sharp with these social selling best practices. Engage First, Then Sell Always lead with value. “All we’re doing on the platform as sellers is trying to find the magical thing: time.” That means your first message shouldn’t be a pitch. Start by commenting. Share a relevant insight. Mention something you noticed. Then—and only then—can you start a real sales conversation. This is foundational to every social selling best-practice guide. What Is The RRR Framework So what does this stand for? Research Reward Request You should always have these things in mind when reaching out. Here's a real life example of this in a message: Subject Line: Your Profile/ Your Website/ Your Announcement/ Your Annual Report Hi , Keeping up to date with , it mentions you are implementing strategy for 2025, specifically with a focus on growing – RESEARCH Please find a case study [HERE], on how {{Competitor}} are currently using a gamified approach to secure their coding (I feel page 3, Paragraph 4 would be most interesting for you) – REWARD How does this resonate with your plans for this year? – REQUEST Kind regards, SDR Name @ CompanyName Make Every Engagement Count Social selling techniques that work always come back to relevance. Add value in every comment. Reference something timely (a “trigger”) happening in your prospect’s world. Don’t force the conversation. Let it happen. If you’re consistent, prospects will start the conversation with you. Keep It Real There’s no prize for sounding “professional” if it means being forgettable. “The best way to build connections is to be unapologetically yourself.” No one wants to talk to a walking LinkedIn buzzword generator. Drop the corporate tone. Write like a person.