How to create a sales cadence that doesn't annoy prospects

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1. Media: which channels were used to make contact and what was most successful “Duration: the average amount of time all sales cadences lasted” Spacing: how much time was normally allowed in between contact attempts

   In Cadence duration

2. Sales cadences are super helpful because they give sales reps a systematic framework to follow when they’re on the job. “But if they’re not well-built, they can also annoy the hell out of your prospects in the sales funnel.” Perfecting your sales cadence will ensure you’re driving prospects down your sales funnel, not driving them out of it. By doing so, you could boost your company’s financial results by up to 110%.

   In Cadence duration

3. In particular, they looked at five things: “Attempts: the number of times sales reps tried to contact a lead” Media: which channels were used to make contact and what was most successful

   In Cadences

4. Attempts: the number of times sales reps tried to contact a lead “Media: which channels were used to make contact and what was most successful” Duration: the average amount of time all sales cadences lasted

   In Cadences

5. Media: which channels were used to make contact and what was most successful “Duration: the average amount of time all sales cadences lasted” Spacing: how much time was normally allowed in between contact attempts

   In Cadences

6. 1. Timing is (almost) everything. “One of the most annoying things for prospects is getting contacted to the point where you come across as spammy. You’ll either get straight up ignored when sales prospecting or worse—marked as junk or spam.” The last thing you want is to get written off by a prospect before you’ve even had a chance to talk to them.

   In Cadences

7. Inbound prospecting means you’re dealing with people who have already expressed some sort of interest in your company. So, it’s safe to try a phone call right away. “The frequency of the first few contacts may also be close together as the prospect has either explicitly or implicitly indicated they’re okay with being contacted.” Example 2: Outbound sales cadence

   In Inbound-to-outbound follow-up

8. Duration: the average amount of time all sales cadences lasted “Spacing: how much time was normally allowed in between contact attempts” Content: the length of content contained in contact attempts

   In Inter-touch intervals

9. Use these sales cadence examples as inspiration. “That’s right—you can have more than one sales cadence for different lead segments.” Example 1: Inbound sales cadence

   In Segment-specific cadence variants