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The Cold Email Follow-Up Sequence That Does the Work
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Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
The first email arrives at a random moment in someone's day. It gets buried, or read at a bad time, or noted and forgotten. None of that means no. “A sequence exists to catch the moment the first message missed” How many, and how far apart
“Most people send one email, hear nothing, and conclude the prospect is not interested.” Silence is rarely a no
“Usually the prospect was just busy.” Silence is rarely a no
Mixing in other channels “A follow-up sequence does not have to stay in one inbox.”
A sequence needs an ending. Stop when the planned touches are done, and stop immediately if someone asks not to be contacted. That request is honoured at once and the contact comes off the list. “Silence is not permission to continue forever.” Automated or written by hand
Silence is rarely a no “It gets buried, or read at a bad time, or noted and forgotten.” A sequence exists to catch the moment the first message missed, since only a small share of any list is actively in a buying cycle in a given month. This is the cheapest improvement available in outbound, because it extracts more from contacts you already have.
Silence is rarely a no “None of that means no.” A sequence exists to catch the moment the first message missed, since only a small share of any list is actively in a buying cycle in a given month. This is the cheapest improvement available in outbound, because it extracts more from contacts you already have.
The first email arrives at a random moment in someone's day. It gets buried, or read at a bad time, or noted and forgotten. None of that means no. “A sequence exists to catch the moment the first message missed” How many, and how far apart
The first email arrives at a random moment in someone's day. It gets buried, or read at a bad time, or noted and forgotten. None of that means no. “only a small share of any list is actively in a buying cycle in a given month.” How many, and how far apart
What follow-up emails contribute in numbers “Each later touch adds a smaller share than the one before, which is exactly why the sequence works: the touches are cheap, the contacts are already paid for, and every message is another chance to land at the right moment.” Expect diminishing returns to set in quickly after touch four or five. If a list has produced nothing across a full sequence, the problem is the list or the offer, and a sixth email will not repair either.