[PDF] Outbound Sequence Best Practices & Guidelines_Unleash
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01Outbound Email Content Best Practices “The subject line is the first thing that a prospect sees.” Outbound Email Content Best Practices Subject Line Examples Pain Point/Solution Subject Lines ● Question about [goal] ● Tips for {{topic the prospect cares about}} ● About your {{topic/challenge}}.. ● Know this about {{topic of interest}}? ● Avoiding {{pain}} ● Ideas for {{goal}} ● Disappointed with {{pain point}}? ● Solving {{pain point}} ● [General Pain/Challenge] CTA Subject Lines ● Can we meet, {{prospect’s_name}}? ● Connect on {{day}}? ● Meet & Greet? ● 15 minutes this week? ● Meeting invite: [Date] ● Quick chat? ● Request to connect Personalized Subject Lines ● [Mutual connection] recommended I reach out ● [Mutual connection] sent me your way ● {{Prospect_name}}- we met at {{event}} ● {{Situation/pain}}] at {{Company}} ● Have a look {{Prospect’s_name}} ● {{prospect_name}}, quick question ● Saw your {{post/blog}} ● Congrats on {{accomplishment}} ● I hear you’re the {{industry/subject}} expert ● Made this for you, {{Prospect_name}} ● Ideas for {{company}} ● {{first_name}}, let’s connect ● Your feedback, {[first_name}}? ● Thoughts, {{first_name}}? ● Heads up {{first _name}}
01Outbound Email Content Best Practices “Studies show you have under 8 seconds to convince someone your message is worth reading.” Outbound Email Content Best Practices Subject Line Examples Pain Point/Solution Subject Lines ● Question about [goal] ● Tips for {{topic the prospect cares about}} ● About your {{topic/challenge}}.. ● Know this about {{topic of interest}}? ● Avoiding {{pain}} ● Ideas for {{goal}} ● Disappointed with {{pain point}}? ● Solving {{pain point}} ● [General Pain/Challenge] CTA Subject Lines ● Can we meet, {{prospect’s_name}}? ● Connect on {{day}}? ● Meet & Greet? ● 15 minutes this week? ● Meeting invite: [Date] ● Quick chat? ● Request to connect Personalized Subject Lines ● [Mutual connection] recommended I reach out ● [Mutual connection] sent me your way ● {{Prospect_name}}- we met at {{event}} ● {{Situation/pain}}] at {{Company}} ● Have a look {{Prospect’s_name}} ● {{prospect_name}}, quick question ● Saw your {{post/blog}} ● Congrats on {{accomplishment}} ● I hear you’re the {{industry/subject}} expert ● Made this for you, {{Prospect_name}} ● Ideas for {{company}} ● {{first_name}}, let’s connect ● Your feedback, {[first_name}}? ● Thoughts, {{first_name}}? ● Heads up {{first _name}}
01Outbound Email Content Best Practices “Two-thirds of people say they decide if an email is spam based on the subject line alone.” Outbound Email Content Best Practices Subject Line Examples Pain Point/Solution Subject Lines ● Question about [goal] ● Tips for {{topic the prospect cares about}} ● About your {{topic/challenge}}.. ● Know this about {{topic of interest}}? ● Avoiding {{pain}} ● Ideas for {{goal}} ● Disappointed with {{pain point}}? ● Solving {{pain point}} ● [General Pain/Challenge] CTA Subject Lines ● Can we meet, {{prospect’s_name}}? ● Connect on {{day}}? ● Meet & Greet? ● 15 minutes this week? ● Meeting invite: [Date] ● Quick chat? ● Request to connect Personalized Subject Lines ● [Mutual connection] recommended I reach out ● [Mutual connection] sent me your way ● {{Prospect_name}}- we met at {{event}} ● {{Situation/pain}}] at {{Company}} ● Have a look {{Prospect’s_name}} ● {{prospect_name}}, quick question ● Saw your {{post/blog}} ● Congrats on {{accomplishment}} ● I hear you’re the {{industry/subject}} expert ● Made this for you, {{Prospect_name}} ● Ideas for {{company}} ● {{first_name}}, let’s connect ● Your feedback, {[first_name}}? ● Thoughts, {{first_name}}? ● Heads up {{first _name}}
01Outbound Email Content Best Practices “Keep it short: 2-4 words” Outbound Email Content Best Practices Subject Line Examples Pain Point/Solution Subject Lines ● Question about [goal] ● Tips for {{topic the prospect cares about}} ● About your {{topic/challenge}}.. ● Know this about {{topic of interest}}? ● Avoiding {{pain}} ● Ideas for {{goal}} ● Disappointed with {{pain point}}? ● Solving {{pain point}} ● [General Pain/Challenge] CTA Subject Lines ● Can we meet, {{prospect’s_name}}? ● Connect on {{day}}? ● Meet & Greet? ● 15 minutes this week? ● Meeting invite: [Date] ● Quick chat? ● Request to connect Personalized Subject Lines ● [Mutual connection] recommended I reach out ● [Mutual connection] sent me your way ● {{Prospect_name}}- we met at {{event}} ● {{Situation/pain}}] at {{Company}} ● Have a look {{Prospect’s_name}} ● {{prospect_name}}, quick question ● Saw your {{post/blog}} ● Congrats on {{accomplishment}} ● I hear you’re the {{industry/subject}} expert ● Made this for you, {{Prospect_name}} ● Ideas for {{company}} ● {{first_name}}, let’s connect ● Your feedback, {[first_name}}? ● Thoughts, {{first_name}}? ● Heads up {{first _name}}
01Outbound Email Content Best Practices “Use pain or use-case related keywords” Outbound Email Content Best Practices Subject Line Examples Pain Point/Solution Subject Lines ● Question about [goal] ● Tips for {{topic the prospect cares about}} ● About your {{topic/challenge}}.. ● Know this about {{topic of interest}}? ● Avoiding {{pain}} ● Ideas for {{goal}} ● Disappointed with {{pain point}}? ● Solving {{pain point}} ● [General Pain/Challenge] CTA Subject Lines ● Can we meet, {{prospect’s_name}}? ● Connect on {{day}}? ● Meet & Greet? ● 15 minutes this week? ● Meeting invite: [Date] ● Quick chat? ● Request to connect Personalized Subject Lines ● [Mutual connection] recommended I reach out ● [Mutual connection] sent me your way ● {{Prospect_name}}- we met at {{event}} ● {{Situation/pain}}] at {{Company}} ● Have a look {{Prospect’s_name}} ● {{prospect_name}}, quick question ● Saw your {{post/blog}} ● Congrats on {{accomplishment}} ● I hear you’re the {{industry/subject}} expert ● Made this for you, {{Prospect_name}} ● Ideas for {{company}} ● {{first_name}}, let’s connect ● Your feedback, {[first_name}}? ● Thoughts, {{first_name}}? ● Heads up {{first _name}}
01Outbound Email Content Best Practices “Personalize to prospect & get creative” Outbound Email Content Best Practices Subject Line Examples Pain Point/Solution Subject Lines ● Question about [goal] ● Tips for {{topic the prospect cares about}} ● About your {{topic/challenge}}.. ● Know this about {{topic of interest}}? ● Avoiding {{pain}} ● Ideas for {{goal}} ● Disappointed with {{pain point}}? ● Solving {{pain point}} ● [General Pain/Challenge] CTA Subject Lines ● Can we meet, {{prospect’s_name}}? ● Connect on {{day}}? ● Meet & Greet? ● 15 minutes this week? ● Meeting invite: [Date] ● Quick chat? ● Request to connect Personalized Subject Lines ● [Mutual connection] recommended I reach out ● [Mutual connection] sent me your way ● {{Prospect_name}}- we met at {{event}} ● {{Situation/pain}}] at {{Company}} ● Have a look {{Prospect’s_name}} ● {{prospect_name}}, quick question ● Saw your {{post/blog}} ● Congrats on {{accomplishment}} ● I hear you’re the {{industry/subject}} expert ● Made this for you, {{Prospect_name}} ● Ideas for {{company}} ● {{first_name}}, let’s connect ● Your feedback, {[first_name}}? ● Thoughts, {{first_name}}? ● Heads up {{first _name}}