Build A Winning Customer Advocacy Program By Knowing Advocate ...

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. “What’s implied is that to get something, you should first give.” Shifting this imbalance is critical. The benefits of building highly engaged and reciprocal customer relationships are compelling: Our research shows that 79% of marketers who have turned their customers into advocates see increases in upsell, cross-sell, and enrichment. And a whopping 92% of these marketers say that engaging post-sale increases marketing’s credibility with customers.[i]

   In Customer advocates

2. “Too often, we approach customers wanting something — such as a positive reference or a testimonial — without being prepared to give value to elicit reciprocity.” Shifting this imbalance is critical. The benefits of building highly engaged and reciprocal customer relationships are compelling: Our research shows that 79% of marketers who have turned their customers into advocates see increases in upsell, cross-sell, and enrichment. And a whopping 92% of these marketers say that engaging post-sale increases marketing’s credibility with customers.[i]

   In Customer advocates

3. Goodwill Industries has a philosophy of giving a hand up, not a handout. What’s implied is that to get something, you should first give. B2B marketers can learn from this credo, particularly when it comes to customer marketing. Too often, we approach customers wanting something — such as a positive reference or a testimonial — without being prepared to give value to elicit reciprocity. “And a whopping 92% of these marketers say that engaging post-sale increases marketing’s credibility with customers.” Yet it’s important to recognize that not all customer advocates will want the same things. That’s because customers obtain and receive value in different ways — which in turn means that they will be naturally inclined to participate in different ways. Our research has identified four types of customer advocates based on what they value. Marketers who understand these personalities ask customers to participate in ways that they prefer and value. Here’s a summary:

   In Customer advocate engagement

Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.