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Channel Partner Strategy: 7 Steps to Create a Successful ...
cxl.com
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“If you don’t put it in, you don’t get it out,” applies in partnerships. “Companies can empower channel partners in three key areas: technical training, building industry expertise, and sales training.” Technical training
Sales Training “Since B2B tech partners are now selling to business leaders, a partner enablement program needs to include strong business training.” Tai Rattigan:
High return, high productivity of the channel—that’s what we want. However “As you sow, so shall you reap.” “Investing in partner enablement pays handsome dividends. Ideally, you’re able to scale it using resources you already have. For instance, product marketing assets and internal sales enablement assets make great partner toolkits.” Step 6: Sales support and account management
presence in new markets and verticals. “However, to reach this level of success, you need a sound partner strategy that takes technological and consumer changes into account.” Table of contents
In Partnerships