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Sales Funnel ROI Calculator

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  1. Fill in the inputs for MQLs, Meetings, SQLs, Total Pipeline, Closed Won Opps, and Total Bookings for this Fiscal Year.  Note: the default values use a standard calendar year, a 30% MQL to Meeting rate, 50% Meeting to SQL rate with an ASP of $50,000 and a Win Rate of 33%. “The calculator will then figure out your baseline conversion rates.” You can then play around with theImprovement % columns to see how improving the Marketing > BDR (default 5% improvement) and BDR > AE handoffs (default 5% improvement) would affect your pipeline.

    In Funnel math

  2. BDRs | Written by Todd Sprinkel “I recently audited a client’s lead management process and found that improving the BDR-to-AE handoff by just 5% would generate an additional $549,477 in their annualized bookings – without any additional spend to fill the top of the funnel.” I ended up creating a lil Sales Funnel ROI Calculator to help you tinker with your own conversion rates and model the impact.

    In Funnel math

  3. BDRs | Written by Todd Sprinkel “even a minuscule improvement can have a monumental impact on pipeline.” I ended up creating a lil Sales Funnel ROI Calculator to help you tinker with your own conversion rates and model the impact.

    In Funnel math

  4. We’re pretty diehard about optimizing lead follow-up:  even a minuscule improvement can have a monumental impact on pipeline.  I recently audited a client’s lead management process and found that improving the BDR-to-AE handoff by just 5% would generate an additional $549,477 in their annualized bookings – without any additional spend to fill the top of the funnel. 🤯 (And we’ve helped a client improve that handoff by 50%!) “I ended up creating a lil Sales Funnel ROI Calculator to help you tinker with your own conversion rates and model the impact.” >> Related:  How to Measure Lead Follow-Up Beyond First Touch <<

    In Funnel scenario modeling

  5. The calculator will then figure out your baseline conversion rates. “You can then play around with theImprovement % columns to see how improving the Marketing > BDR (default 5% improvement) and BDR > AE handoffs (default 5% improvement) would affect your pipeline.” It will calculate:

    In Outbound funnel conversion assumptions

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