Is Cold Email Legal? All Laws Explained - QuickMail

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1. Where they’re based “Depending on these, you may be able to send a cold email, even if someone hasn’t directly told you to reach out to them.” In the next sections, we’ll dive into each of these considerations to help you understand who you can, and can’t reach out to with cold email.

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2. Can You Cold Email Someone Without Their Consent? “To know if you can cold email someone without their consent, you need to consider:” Whether they’re a B2B contact or an individual

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3. If you’re reaching out to B2B CEOs on their work email addresses, most regulations will allow this, as long as your email is relevant to them. “However, if you’re sending mass emails to an email list of people’s personal Gmail or iCloud addresses to promote your products or services, that’s not allowed (unless they have specifically opted-in).” In short, only ever send emails to B2B addresses, and make sure you have a good reason to do it.

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4. Cold email’s reputation has been tarnished in the past because of people buying vast lists of email addresses and sending irrelevant emails to every person on that list. “There’s no question about it – an unsolicited email that’s irrelevant to your business is spam.” But, Autumn Sterrett – COO at lead generation agency Avadel – uses cold email on a daily basis and told us:

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5. Definitions: Cold Email vs. Spam Email “Cold email’s reputation has been tarnished in the past because of people buying vast lists of email addresses and sending irrelevant emails to every person on that list.” There’s no question about it – an unsolicited email that’s irrelevant to your business is spam.

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