How Much Should Marketing Contribute to the Sales Pipeline?

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Every place a page here uses this source, in the order the words come in it.

1. 17% report that paid social delivers 21–40% of the total sales pipeline, 10 points higher than that of organic social “The data clearly shows that results vary for different companies by channel or tactic.” Source

   In Channel conversion rates

2. 17% report that paid social delivers 21–40% of the total sales pipeline, 10 points higher than that of organic social “As the business grows, you’ll saturate each tactic and channel and have increased revenue to explore others.” Source

   In Stage-based channel mix