How many prospects should you contact every day?

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Reply rate: # of prospects who replied / # of prospects contacted “Meeting booked rate: # of prospects who accepted a meeting / # of prospects who replied” Meeting held rate: # of prospects who showed up / # of prospects who accepted a meeting

   In Meeting booking rates

2. Meeting booked rate: # of prospects who accepted a meeting / # of prospects who replied “Meeting held rate: # of prospects who showed up / # of prospects who accepted a meeting” In the example below:

   In Meeting show rates

3. Step 3: Add a comfortable padding “Using these conversion rates, you can calculate the number of prospects to add to your sequences in order to reach your targets.” For instance, you may not know your conversion rates if you start a new job, prospect into a new market, or simply try a new sequence. Adding a padding of 10% to 20% will reduce the risk of missing your targets.

   In Activity-to-pipeline math

4. Step 1: Define your goal “Start by defining or reviewing your goal.” You’d be surprised how many reps don’t know this number. Don’t be one of them.

   In Outbound activity targets

5. Step 1: Define your goal “If you are an Account Executive, your goal may be a booking, MRR, or revenue goal.” You’d be surprised how many reps don’t know this number. Don’t be one of them.

   In Outbound activity targets

6. Step 1: Define your goal “If you’re an SDR, your goal may be an opportunity or meetings booked.” You’d be surprised how many reps don’t know this number. Don’t be one of them.

   In Outbound activity targets

7. Step 1: Define your goal “In both cases, having a clear understanding of your monthly, quarterly, or yearly goal is critical to being successful in your job.” You’d be surprised how many reps don’t know this number. Don’t be one of them.

   In Outbound activity targets

8. “Most salespeople don’t know what outbound activity level is required for them to reach their targets, so they wing it.” By following this simple system, you can build the first step of your outreach system and gain a better understanding of your daily activity level.

   In Outbound activity targets

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