How many prospects should you contact every day?

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1. Step 3: Add a comfortable padding “Using these conversion rates, you can calculate the number of prospects to add to your sequences in order to reach your targets.” For instance, you may not know your conversion rates if you start a new job, prospect into a new market, or simply try a new sequence. Adding a padding of 10% to 20% will reduce the risk of missing your targets.

   In Activity-to-pipeline math

2. Reply rate: # of prospects who replied / # of prospects contacted “Meeting booked rate: # of prospects who accepted a meeting / # of prospects who replied” Meeting held rate: # of prospects who showed up / # of prospects who accepted a meeting

   In Meeting booking rates

3. Meeting booked rate: # of prospects who accepted a meeting / # of prospects who replied “Meeting held rate: # of prospects who showed up / # of prospects who accepted a meeting” In the example below:

   In Meeting show rates

4. Step 1: Define your goal “If you’re an SDR, your goal may be an opportunity or meetings booked.” You’d be surprised how many reps don’t know this number. Don’t be one of them.

   In Outbound goals and targets

5. Step 1: Define your goal “In both cases, having a clear understanding of your monthly, quarterly, or yearly goal is critical to being successful in your job.” You’d be surprised how many reps don’t know this number. Don’t be one of them.

   In Outbound goals and targets