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How to balance inbound and outbound product marketing
productmarketingalliance.com
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Once you've found product-market fit, the pendulum swings. Now it's about putting fuel on the fire. Most of your effort shifts to outbound—figuring out how to reach more customers, refine your messaging, and scale your go-to-market engine. “But here's the thing: it's never entirely one or the other. Even mature companies need inbound work when they're:” Entering new markets
How to know which side to prioritize “The answer depends entirely on where you are in your product development lifecycle.” Pre-product market fit: Inbound takes priority