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7-Step Ideal Customer Profile Guide (W/Free Template and ...
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They have different factors that influence their purchasing decision, various benefits they can get from your product, and different reasons not to buy. “Analyze the personal benefits each of the buying committee members get from your product, reasons to block the deal, and what objections or concerns you faced while dealing with them.” When you figure out this information, you’ll be able to update all your marketing and sales content and improve the lead nurturing program to increase the amount of generated sales-qualified leads.
What is an ideal customer profile? “ICP is a list of attributes that your BEST customers from a SPECIFIC market segment have in common.” I emphasized BEST and SPECIFIC for several reasons:
1. Every segment has individual needs and different reasons why the companies from that segment buy your product. “2. All your customers are not created equal.” 20% of your clients generate 80% of your revenue. Your ICP should be based on these clients.
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