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How to Identify Champion Buyers at Target Accounts - Stealery
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Coach them on the stakeholders “Ask your champion to map the internal buying committee: who needs to say yes, who can say no, who is indifferent but influential.” Maintain regular touchpoints, not just deal updates
They're hiring for roles adjacent to your category “If a VP of Sales is hiring an SDR Manager with a requirement for "experience with sales intelligence tools" or "proficiency in outbound sequencing platforms," that VP is actively thinking about the problem your product solves.” They've engaged with category content