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How to Identify Champion Buyers at Target Accounts - Stealery

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  1. Coach them on the stakeholders Ask your champion to map the internal buying committee: who needs to say yes, who can say no, who is indifferent but influential. Maintain regular touchpoints, not just deal updates

    In Blocker and detractor mapping

  2. They're hiring for roles adjacent to your category If a VP of Sales is hiring an SDR Manager with a requirement for "experience with sales intelligence tools" or "proficiency in outbound sequencing platforms," that VP is actively thinking about the problem your product solves. They've engaged with category content

    In Hiring signals