The Beginner's Guide to Defining Buyer Personas

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1. 2. Use social media “It can tell you what type of content they like, what content formats resonate and the topics that drive them to engage.” It can also help you see what competitors are doing across channels. This can give you insight into the type of content they share and how it performs. This knowledge may give you inspiration for marketing campaigns or messaging.

   In LinkedIn content performance

2. 8. Segment your customers “The key is to segment your customers intentionally, because each persona has distinct priorities, pain points, motivations, and preferred channels.” The right message to the right persona at the right time is what turns interest into action, whether you're closing a six-figure deal or winning a repeat consumer purchase.

   In Needs-based segmentation