User Personas or User Profiles? Using them well is all that matters.

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1. 2/. Tactic or strategy Are you looking at long-term positioning or short-term activity? Long-term strategic needs will point to segmentation and marketing personas, whereas shorter term more specific needs will likely look to archetypes and user personas. “If both, work on them separately. Begin with the outbound, then shape the inbound.” Sub-personas

   In Inbound and outbound channel selection

2. 2/. Tactic or strategy Are you looking at long-term positioning or short-term activity? Long-term strategic needs will point to segmentation and marketing personas, whereas shorter term more specific needs will likely look to archetypes and user personas. “If both, work on them separately. Begin with the outbound, then shape the inbound.” Sub-personas

   In Stage-based channel mix