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Multithreading Sales: Engage More Stakeholders - Foundry Co.
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Requires more persona work “You might even need to determine different channels and tactics that are more effective for each persona such as relying more on cold calls for sales, or advertising for executives, for example.” Requires more bandwidth
Requires more persona work “You have to develop personas and pain points for each, and approach them as the distinct personas that they are.” Requires more bandwidth
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