Multithreading Sales: Engage More Stakeholders - Foundry Co.

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1. First, let’s start with advertising air cover. Start with your top accounts in pipeline. Identify personas that can make or break your deals but that aren’t the primary points of contact. Now go through your CRM or your sales intelligence to analyze your most common loss reasons that would likely relate to these hidden personas. For example, CFOs not wanting to fund your product, executives having low awareness of your brand, competitors winning more with certain departments, etc. Then based off that information, create ads to target those personas with messaging that addresses the fear, uncertainty, or doubt they might have. “This way you can decide whether this tactic is worth continuing and expanding for your organization.” Looping in other team members

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