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17 Prospecting Tips For Finding Sales Leads in 2025
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At first, video can be time-consuming. Have the skeleton script that you’d use in an email and personalize parts of it to the specific prospect. “Don’t spend ages personalizing a video for a prospect that isn’t as hot; instead, send one geared towards their job role.” Adding a video in the first or second email works well. The prospect can immediately see your face and hear your voice. Videos help to show your personality.
This doesn’t happen overnight. But loads of reps are realizing the power of social media in positioning themselves as being a guide. “Every interaction can be a touchpoint in your sales cadence. Even if you’re just commenting on a prospect’s post with advice. 🆘” Jack Neicho, Senior Account Executive at Salesloft, uses LinkedIn to build relationships. Jack even has his podcast, “No Big Deal,” where he has sales professionals on to talk about what they’ve learned from deals gone bad.