Hit Your Pardot Prospect (Account Engagement) Data Limit? Here's ...

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1. 2. Use an email verification service “Email verification identifies prospects that are likely to bounce when an email is sent to them.” One provider I recommend is NeverBounce, an inexpensive tool that can highlight prospects with invalid or questionable email addresses.

   In Email risk classification

2. This is a great way to re-engage prospects that seem to have lost interest in you. Set up a Dynamic List with criteria like in my example below. “The outcome will be either they become engaged prospects again, are processed by automation to be marked as ‘Opted out’, or added to the Recycling Bin.” Summary

   In Lifecycle segmentation